Welcome
This document is designed for Rolina's partner and sponsor ecosystem. When communicating together, in various partnership environments, we want to safeguard our brand and assist you in:
All partner-led creatives must be pre-approved by the Rolina brand team.
Contents
01 · Logo
Logo should be white on darker backgrounds and black on lighter backgrounds.
Clearspace around the logo is equal to the height of the ROLINA word. This protected zone must remain free of any other graphic element, text, or edge of the page.
01 · Logo Lockups
Vertical Lockup
Spacing and alignment guidance for aligning product names with the logo.
Horizontal Lockup
The most common application — wordmark and product name sit on the same baseline.
Partnership Lockup
Aligning partnership logos must follow clear space rules. The separating line between logos can be created either by the vertical line glyph in the Rolina Move Display at the same size as the logo.
02 · Color
Our primary brand colors are Plum, Oxide Red and Purple Orchid. They are used to provide elegance, distinction and warmness throughout all brand communication.
Safety green is an important color unique to ROLINA and should be used sparingly — only for moments of support, assurance and delight at moments of interaction between a user and the brand.
02 · Color
Our secondary colors pull from the vintage style of cake shops in the nineties. They should be used sparingly throughout illustration, photography, and product in order to maintain potency. The secondary colors are only used reasonably for illustrations and within product.
Usage Proportions — It is important to follow these rules when creating any brand communication in order to maintain brand consistency and remain accessible for all people.
Plum plays a very important role and should provide balance with Oxide Red. Safety green is only used for critical moments that warrant care between Rolina and the customer.
03 · Typography
Losta Masta is a modern serif typeface that blends vintage charm with contemporary elegance. Its soft curves, high contrast strokes, and graceful letterforms evoke the sophistication of classic patisserie signage and timeless dessert packaging. The font carries an aura of romance and craftsmanship — perfect for a brand like Rolina, which celebrates refined sweetness and visual harmony.
Pairing — Display
Option 1 — Medium + Light
Header set in Medium
Subhead set in Light weight for contrast
Option 2 — Bold + Thin
Header set in Bold
Subhead set in Thin weight
It is important to maintain these type pairings. This allows for clarity, consistency, and a strong hierarchy for all communications. Medium weight should be paired with Light weight, and Bold weight should be paired with Regular weight.
03 · Typography
It is important to organize typography in a hierarchical system according to relative importance through scale and function depending on communication.
Headline
Losta Masta Light
6 words or more · 1.5× logo point size (minimum) · Leading 1.0 · Tracking 0
Subhead
Losta Masta Thin
½ headline point size · Leading 1.2 · Tracking 0
Logo
Losta Masta
Logo height = composition margin width
There are 2 ways to create and identify call-to-actions. Use Losta Masta Medium for Action links and Losta Masta Bold for Buttons.
Inactive
Action
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Button
Hover / Active
Action
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Button
Live Hierarchy Example
ROLINA
This headline is two
lines set in light
This subhead is ½ the point size of the headline and set to thin
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Hover / Active State
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Rolina · Brand Team