Brand Identity · 2026
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Al Najim Stud · Brand Identity
مربط النجم
Al Najim Stud
A Glory That Never Fades
2026

Overview

Equestrian Heritage,
Refined into Identity

Al Najim Stud is a premier Arabian horse breeding establishment rooted in heritage and precision. The brand identity was built to carry the weight of this legacy — balancing the power of the Arabian horse with a visual language that speaks to prestige, tradition, and timeless excellence.

Every element — from the geometric horse mark to the bilingual typography — was crafted to honour the horse as both a symbol and a living legacy.

Contents

01 —
Logo System
Primary mark, secondary mark & bilingual lockup
02 —
Color Palette
Forest Green · Sand Cream · Deep Black
03 —
Brand in Action
Visual system across photography & layouts
04 —
Photography Direction
Equestrian editorial visual language
Al Najim Mark
Primary Mark
مربط النجم
AL NAJIM STUD
01 · Logo System
Geometric Mark &
Bilingual Lockup

The primary mark is a geometric interpretation of the Arabian horse — tribal, precise, and timeless. The bilingual wordmark pairs the Arabic calligraphic name with a clean tracked English subtitle.

Secondary Mark
Used in submark & social media applications
Clear Space
Minimum clearspace = height of the wordmark
Usage
White on Forest Green · Black on Sand Cream

02 · Color

A Palette of
Earth & Legacy

The palette draws from the natural world of Arabian horses — deep forest greens, warm desert cream, and the authority of pure black. Together they create visual tension between nature and prestige.

Forest Green
HEX — #1B5E3B RGB — 27, 94, 59 CMYK — 87, 27, 85, 17 PMS — 7727 C
Sand Cream
HEX — #F0E4CF RGB — 240, 228, 207 CMYK — 4, 8, 19, 0 PMS — 9183 C
Deep Black
HEX — #0A0A0A RGB — 10, 10, 10 CMYK — 74, 67, 66, 89 PMS — Black C
Off White
HEX — #F5F0E8 RGB — 245, 240, 232 CMYK — 2, 3, 7, 0 PMS — 9103 C
Al Najim Brand Visual
03 · Brand in Action
Hero Layout — Forest Green System
Al Najim Brand Visual 2
03 · Brand in Action
Dual-tone Layout — Cream & Green System
A Glory That Never Fades · 2026
Al Najim Photography
04 · Photography Direction
Brand Mark Integration — Editorial Photography
Al Najim Photography 2
04 · Photography Direction
Al Najim Visual Language — Equestrian Editorial

Redha Al Mashajrah · رضا المشاجرة

A Glory
That Never
Fades.
Al Najim Stud · Brand Identity · 2026